Leading Edge of Manufacturing Innovation

Showcasing the latest products and solutions to a global network of industrial buyers that are transforming manufacturing.

New Equipment Digest Audience

Buying Team Reach

NED Audience Involved in Purchasing

0 %

Are Mid to Large Size Companies

0 %

Are Involved in Purchasing Industrial Products

0 %

Average Monthly Page Views

Solving Marketers Biggest Challenges

Launch and Awareness
Launch and Awareness
Over 125 new industrial products are featured every month, be one of them.
Interactive Storytelling
Interactive Storytelling
Tell your implementation and product development story.
Product Research
Product Research
80% of new product launches fail, don’t be part of the 80%.

Helping marketers develop product messaging strategies and advertising programs to increase sales.

Marketing Solutions


Guide your strategy, gain insights, stay ahead of the competition.


Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.


Leverage our audience data to increase your social engagement & conversions.


Rely on video to engage audiences, attract new prospects and tell your story with impact.


Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns


Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

  • Travis Hessman Editor-in-Chief & Senior Content Director

    Travis has created content addressing the challenges faced by the manufacturing sector for over 18 years. His skill for developing and executing successful content strategy is evident through continued site growth and reaching a landmark 1M page views per month.

  • John DiPaola Vice President, Manufacturing

    John’s leadership on sales and brand strategy drives business goals. For over 20 years, he has advised and coached on change management in B2B media, and helped countless companies take their brand to the next level.

  • Angie Gates
    Angie Gates Senior Marketing Director

    Angie leverages over 20 years of digital media, sales and marketing experience to help keep marketers informed on the latest marketing trends and the best solutions for delivering results.

Sponsorship Opportunities

Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with a global network of industrial buyers.

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Regional Sales Manager – West
Dave Jones

Regional Sales Manager – East
Tom Lazar

Regional Sales Manager – MI & OH
Joe DiNardo

Vice President, Manufacturing Group
John DiPaola


Editor in Chief
Senior Content Director
Travis Hessman

Managing Editor
Laura Davis

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