Proven Solutions for Incorporating Video Into Your Marketing Strategy

Video content is a must have as part of your marketing strategy. 81% of marketers use it, and 97% of marketers say video has helped increase user understanding of their product or service. Ensure your investment delivers the return you need by partnering with our team of audience, digital marketing and video production to create video content that resonates with your target audience and performs in brand and social channels.

Endeavor Expert Spotlight

  • Jake Browne Senior Program Manager, Endeavor Business Media

    Jake oversees the delivery of custom content and integrated campaigns for the Endeavor Manufacturing Group.

  • Angie Gates
    Angie Gates Senior Marketing Director

    Angie leverages over 20 years of digital media, sales and marketing experience to help keep marketers informed on the latest marketing trends and the best solutions for delivering results.

  • Melissa Johnson
    Melissa Johnson Director, Campaign Strategy & Execution

    Melissa oversees customer lead generation programs, ensuring programs are promoted in the right channels to the right audiences, delivering high-quality leads and ROI.

  • Linda Reinhard
    Linda Reinhard VP Strategic Relationships

    Linda leads teams across Endeavor to create innovative solutions to drive engagement and tighter linkage between target audiences and solution providers.

Video Solutions


Create custom video assets that capture attention. Leverage Informa’s content experts, creative talent and marketing savvy to add a powerful punch  to your content marketing and social campaigns. We have the production skill, industry experience and know-how to develop video content that resonates with your target audience and meets your goals.


Explainer Videos break down complex topics into simple and easy-to-digest video segments. Typically 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways.  They’re especially effective for top-of-funnel prospects in discovery and consideration phases.


Video marketing embedded in the heart of editorial articles to ensure maximum exposure.  Stand out from the noise and capture the audience’s attention with an immersive, visual & audio experience. In-Article Video Advertising allows you to place your message directly in front of your target audience in an extremely viewable format that has higher average CTRs than any other digital format.

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