Proven Solutions for Incorporating Video Into Your Marketing Strategy
Video content is a must have as part of your marketing strategy. 81% of marketers use it, and 97% of marketers say video has helped increase user understanding of their product or service. Ensure your investment delivers the return you need by partnering with our team of audience, digital marketing and video production to create video content that resonates with your target audience and performs in brand and social channels.
Create custom video assets that capture attention. Leverage Informa’s content experts, creative talent and marketing savvy to add a powerful punch to your content marketing and social campaigns. We have the production skill, industry experience and know-how to develop video content that resonates with your target audience and meets your goals.
Explainer Videos break down complex topics into simple and easy-to-digest video segments. Typically 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways. They’re especially effective for top-of-funnel prospects in discovery and consideration phases.
IN ARTICLE VIDEO
Video marketing embedded in the heart of editorial articles to ensure maximum exposure. Stand out from the noise and capture the audience’s attention with an immersive, visual & audio experience. In-Article Video Advertising allows you to place your message directly in front of your target audience in an extremely viewable format that has higher average CTRs than any other digital format.