Virtual Focus Group

Deliver Qualitative Strategic Insights That Shape the Customer Journey

Customer insights are crucial for success.
Examine the “whys” that drive your brand preferences.
Create a plan that delivers big results.

Our research experts help you stay ahead of the competition by delivering a broader range of contrasting and comparative market viewpoints, and offer a conversational aspect not possible with traditional in-depth interviews.

Collaborate with a dynamic group.

Customer insights are crucial for success.
Examine the “whys” that drive your brand preferences.
Create a plan that delivers big results.

Our research experts help you stay ahead of the competition by delivering a broader range of contrasting and comparative market viewpoints, and offer a conversational aspect not possible with traditional in-depth interviews.

Collaborate with a dynamic group.

Virtual Focus Group

STRATEGIC INSIGHTS

Examine the “whys” that shape the customer journey.

RESEARCH KNOW HOW

Rely on our experts to lead the conversation.

TEST NEW CONCEPTS

Take a deeper dive into market perceptions, attitudes, and behaviors.

Solution Snapshots

SMALL GROUP SETTING

Designed to include participants with a cross-section of experiences, Virtual Focus Groups connect directly with your targets to explore experiences that are specific to a professional job role, customer base, or industry sub-segment.

EXPERT ANALYSIS & INSIGHTS

Conducted by a trained moderator, use focus groups for new product development, brand perception studies, competitor evaluation, marketing messaging ideation, and concept testing. Receive a detailed analysis and extensive reporting that provides answers to the questions you’ve been looking for.

What’s Included

Industry Expertise

  • Our team of experts work with you to craft your content from end-to-end, including collaboration to develop the program and provide suggestions to maximize results.

Reporting & Insights

  • Post-event report with an executive summary, detailed analysis, and extensive verbatim from transcript data, and presentation of results to the client stakeholders.

Turnkey Management

  • Conducted by our trained moderator including audience recruiting and respondent incentives.

Take a deep dive and shape your marketing strategy.

Start typing and press Enter to search

X