Leveraging Video in the Buyer’s Journey
More and more B2B marketers are using video to entice and advance conversations with prospects and deepen customer engagement. Video claimed the top spot this year in our B2B Trends Survey as the marketing tactic B2B marketers will most increase investment in for 2019. Find out how and why marketers are turning to this digital marketing strategy.
You can view our on-demand webinar and learn:
- When and why you’d want to leverage video in your marketing plan.
- How to get started creating video-based marketing content.
- Different video types – which should you use?
- How to turn complex concepts into easy to understand ideas with video.
- How video fits into the buyer’s journey.
- A sneak peek at the future of video marketing.
Presenter: Matt Rickman
Director – Marketing and Creative, Informa Engage
Matt is a veteran creative director with a penchant for obsessing over the details. With a right-brain/left-brain balance of marketing strategy and creative execution, he leads custom campaigns with his team of designers, illustrators, video producers, and writers and truly understands the modern age of marketing and customer engagement.