Key Takeaways for Success Post Sale
The Folio magazine hosted their annual event in New York City on October 9-11, bringing together content creators and partners in a collaborative environment designed to inspire innovative strategies and tactics in deploying smart marketing, creating compelling content, powering up events, streamlining production and ad ops, and boosting sales.
Our very own Nick Giallourakis, Regional Account Manager, and Andrew Hanelly, Partner and Creative Director of Revmade, spoke about Exceeding Client Expectations in Content Marketing and Marketing Services, and gave three key takeaways for success post sale from a seller and publisher perspective.
Here’s a preview:
1. Sales rep owns the client relationship and strategic decisions related to the solution(s)
2. Need to align internal teams (and 3rd party resources) to support the development of program, managing internal expectations for timeframe and level of detail
3. Be proactive with internal teams and with the progress of the program
For more details on the three takeaways from a seller perspective, along with information on the three things brands want from publishers, download the presentation from Nick and Andrew here.